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Nature of Business
The company operates as a Holding Company, with income generated from holding shares in other companies. It engages in activities that contribute to the sustainable growth of the business group. The subsidiaries involved in core businesses that the company has invested in and participates in management have the following business characteristics:
Product and Service Management Business
TV Production and Advertising Media Planning
E-Commerce
Conversation Commerce
Credit and Investment Business
Product and Service Management Business
The company focuses on strategizing product procurement to align with its target customers' behavior (Consumer Behavior) under the "TV Direct" brand, which is the company's core business. The products that have been distributed and have become best-sellers include:
Agriculture Products
Recognizing the crucial role of agriculture in Thailand’s socio-economic development, TVDH has selected and introduced innovative agricultural products to enhance productivity and increase product value for farmers. This product category represents a new market segment for TVD and has contributed significantly to the company’s sales success in 2024.
House Brand products
House Brand products are developed in collaboration with business partners, from product selection to manufacturing, branding, and sales strategy. This approach ensures strong revenue growth and long-term sustainability. Currently, TVDH manages 10 House Brands, classified into two categories:
Brands with trademarks owned by TV Direct Public Company Limited (2 brands)
Brands with trademarks registered but not owned by TV Direct Public Company Limited (8 brands)
Brands with trademarks owned by TV Direct Public Company Limited (2 brands)
เครื่องหมายการค้า Fatis
ประเภทผลิตภัณฑ์เสริมอาหาร
เครื่องหมายการค้า Welness ประเภทผลิตภัณฑ์เพื่อสุขภาพ
Brands with trademarks registered but not owned by TV Direct Public Company Limited (8 brands)
Consignment Product
Consignment products are items supplied by manufacturers or brand owners for joint marketing planning with TVDH. Business partners recognize the company’s potential in various aspects, including sales opportunities. Examples of consignment products include health products, agricultural goods, household items, kitchen appliances, and IT gadgets.
TVDH handles advertising, public relations, and targeted marketing for these products. After launching them, the company analyzes sales performance using collected data. This data-driven approach allows TVDH and its partners to refine existing products or develop innovative solutions, fostering long-term partnerships. Additionally, consignment products help the company minimize cost burdens and inventory risks.
Co-Partner Product
Co-Partner products are developed collaboratively with business partners, involving joint product development and marketing strategy planning. These products are introduced through innovative distribution channels tailored to their target audience, ensuring strong sales performance.
Telemedicine
TVD X ThaiKanya
ยาดมคุณพระช่วย
TVD X Workpoint
ยาดมสุมนไพร ออเจ้า
TVD X คุณหน่อง อรุโณชา
TV Production & Advertising Media Planning
The company has experienced personnel with the capability to produce various types of programs. Additionally, it is equipped with modern studios, tools, and equipment that effectively support digital technology.
Currently, the company produces programs such as product recommendation shows, TV Shopping, and Home Shopping. In 2024, it expanded its content production to include variety shows, infotainment, and agricultural programs.
The company produces and airs programs on digital TV channels and satellite TV networks as follow
Kaset Direct (Agriculture Variety Show)
A program featuring agricultural experts who provide guidance to Thai farmers on how to effectively use organic farming methods that are both safe and environmentally friendly. Live Broadcasts on Monday-Friday, 12:00 - 12:30 PM / Monday & Wednesday, 8:30 - 9:00 PM Recorded Broadcasts: Saturday, 10:35 - 11:00 AM Channels: Digital TV Channel TTV 5 and PSI Satellite Network
Pak Thong Khon Thai (Thai People's Livelihood)
An interview-based program that discusses economic issues affecting the daily lives of Thai citizens with expert guests. Broadcast on Digital TV Channel 5 (TPT5) every Monday from 9:00 PM to 10:00 PM.
E-Commerce Marketing Business
E-Commerce Marketing Business
TV Direct Online Shopping (TVD E-Commerce) encompasses online shopping platforms through websites, mobile applications, social commerce, e-retailers, and online marketplaces.
This sales channel provides product distribution services via websites and mobile applications, ensuring convenience and meeting the demands of modern digital consumers. With an online-centric lifestyle, customers can easily access services and purchase products seamlessly through websites and mobile apps 24/7.
Product and Service Information Business via Tele-Sales Team
Product and Service Information Business via Tele-Sales Team
This business involves communicating product and service information through telephone systems or chat-based customer interactions handled by a team of professional tele-sales representatives. The goal is to drive sales growth while fostering strong customer relationships. This business model plays a significant role in increasing sales while also enabling cost control in operations.
The company provides dedicated Tele-Sales personnel to handle inbound calls, follow up with customers, and recommend company or partner products and services 24/7. Before beginning their role, all employees undergo training programs to develop skills, practice customer interactions, and familiarize themselves with the company's systems. This ensures they can deliver accurate and complete product information while maintaining a pleasant tone, positive attitude, and professional communication to enhance the company's image and customer satisfaction.
The company’s tele-sales service is structured into two key divisions:
Inbound Call Center – A sales team responsible for handling incoming customer calls.
Outbound Call Center – A sales team that proactively reaches out to customers to provide product and service information.
Credit and Investment Business
The investment business is a core operation managed in the form of a holding company. The company plans its investments effectively, deciding on investments in businesses that will grow and provide long-term returns while positively impacting the business. This is done alongside analyzing the financial data of the business. The company has an Investment Committee that meets to review various projects and presents them to the Risk Management Committee. The risk factors are thoroughly considered before the company presents the proposal to the Board of Directors for approval. Regarding loan services, the company evaluates loan offerings with real estate and non-real estate collateral. The company assesses the credit quality of the borrowers and the assets of the business, as well as the operating approach, before making a lending decision.
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